Why Custom Promotional Products Still Work in 2025

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You might think no one notices branded swag these days, but that’s far from the truth.

In 2025, custom promotional products are still one of the most effective ways to get your brand noticed and remembered. While digital ads are easy to skip, a high-quality physical item sticks around (literally and mentally).

Here’s why promotional products still pack a punch:

1. They build instant recognition

A custom enamel pin or custom patch with your logo helps people associate a visual with your brand. Repetition builds memory and custom merch makes that happen effortlessly. When customers see your logo again and again, trust naturally follows.

2. They’re budget-friendly but long-lasting

You don’t need a huge marketing budget to make an impact. A small investment in items like enamel pins or challenge coins can keep your brand in sight for months or even years. Unlike ads that disappear after a click, physical products stay in drawers, on bags, and on jackets.

3. They’re walking ads

When someone wears your pin or displays your custom patch, your brand goes wherever they go. That’s free, organic visibility no PPC fees required.

4. They create emotional connection

Giving someone a branded item feels more thoughtful than sending an email. A well-designed pin can turn into something people are proud to wear or collect, building positive associations with your brand. It says: “We care enough to give you something real.”

5. They work great at events

Trade shows, pop-ups, and team launches are all perfect places to give out branded items. They help you stand out in a sea of booths and business cards, and people are more likely to remember the brand that gave them something useful or cool.

6. They’re easier to create than ever

With platforms like vivipins, designing and ordering custom products is fast, affordable, and hassle-free. Whether you need 100 pins or a few thousand patches, you’re covered.

People might forget your ad, but they’ll remember the pin on their jacket or the patch on their backpack. If you want to make your brand visible in 2025, put it in people’s hands—literally.

Samantha Kindler

Samantha Kindler is a world traveler, with four continents conquered and three remaining. She lives in Hawaii, where she enjoys hiking and has the beach available to her throughout the year. She recently got the opportunity to spend over ten months in Korea and fell in love with their minimalist way of life. She has driven to 49 states with her father, but upon visiting Hawaii, she just wanted to stay.